Patches
First up, and coming soon.
Iron-on and sew-on patches, built tough enough to ride on whatever you put them on.
* One of our original goods.
Notify me when they land →S.H.E.H
Start Hard. End Hard.
This is our place. Pull the door open, come on in, take a look around.
The shelves are filling. Come see what's landed.
Step insideThe Stock
Goods, gear, and the like.
Gear
In the works.
Heavyweight shirts, socks, hats and the like — wares that earn their keep, nothing you'll retire after three washes. Built to be worn hard, look clean, and wear comfortable.
Notify me when they're ready →Goods shown are on the way — descriptions are early and may change before they land.
“We don’t make things to be soft. Everything that leaves this place is built to be used hard and last long — because that’s the code we live by.”
Follow Along
The day-to-day, as it happens.
New goods, new drops, and the work behind them. Follow along and you’ll see it first.
Get the Word
When goods land, the list hears first.
No spam, no noise — just word when there’s something worth your time. New drops, first dibs, and the occasional note from the shop.
You’re in. We’ll only send word when there’s something worth your time.
No spam. No noise. Just word when there’s something worth your time.
Questions?